Who sees truckside billboards? EVERYONE. Motorists, commuters, pedestrians, joggers, residents, office workers. Anywhere trucks travel, an audience is waiting.

Low Cost:
The cost of advertising is measured by what it costs to generate 1,000 impressions for a given ad or “CPM”. Fleet advertising delivers tremendous value. No other form of advertising even comes close:
 

Wide Reach

• Outdoor advertising reaches 96% of Americans, which is the highest of any media. (Arbitron Outdoor Study)
• According to the ATA, over 16 million people see the sides of a typical delivery truck in a single year. This equates to over 40,000 impressions per day.

Impact

Studies by the American Trucking Association and RY&P Advertising found that:

• 98% of consumers feel fleet graphics created a positive image for the company
• 96% said fleet graphics had more impact than billboards
• 91% of all people notice the words and pictures displayed on trucks
• 75% of consumers develop an impression about a company and its products based on its vehicle graphics