Supercuts blankets Atlanta with Truckside Advertising!

The Supercuts Truckside Advertising campaign hit the streets on May 8th, 2006 and will roll through January, 2007. This coverage map highlights the 28 Supercuts locations throughout metro-Atlanta (blue dots) and the red circled areas represent the daily routes of specific trucks in the fleet. We chose 17 truck routes which most closely align or overlap with specific Supercuts locations for maximum exposure.

From a visual impression standpoint, it is estimated that these 17 trucks reach approximately 15% - 20% of Atlanta’s 4 million residents on a daily basis! The trucks are also staged on week-ends at various Supercuts store block parties, grand openings and major events like the Peachtree Road Race and Braves games. The campaign has created quite a buzz and Supercuts is keeping tabs on increased haircut traffic as a result of the campaign.

Click below to view coverage map